BOX OFFICE: HAIL, CEASAR! DISAPPOINTS

This weekend at the box office: The Choice, Hail, Ceasar! and Pride & Prejudice & Zombies (PPZ). Some of you found your way to a theater over Super Bowl weekend – primarily those who missed out on Kung Fu Panda 3 last weekend (or some zealous repeat viewers). Po and Co. took in $21 million over the three day period – falling below expectations and sliding a standard 49.1 percent. This is the second weekend in a row the film has taken the #1 slot, and certainly the last with Deadpool at full speed toward theaters.

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The downward slump trickled to the other weekend premieres. Hail, Ceasar! (#2, $11.4 million), The Choice (#5, $6.1 million) and PPZ (#6, $5.2 million) all debuted south of their projected figures, continuing the long, slow, march that has been January-February. What a lovely time of year to be a studio accountant – first quarter blues leave us all a tad exhausted.

The rest of the Top 10 was filled with familiar faces. The Revenant (#3, $7.1 million) is right on target with only a 44.4 percent drop, a factoid certainly making Oscar chances look brighter. Star Wars: The Force Awakens (#4, $6.9 million) is on roughly the same decline, sliding a parch 38 percent and continuing a solid run for the record books. The Finest Hours (#7, $4.7 million), Ride Along 2 (#8, $4.5 million), The Boy (#9, $4.1 million) and Dirty Grandpa (#10, 4.05 million) rounded out the frontrunners, all appearing to have run their course.

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With average theater counts for the Top 10 hovering around 2700 locations and week-to-week declines moving higher toward 54.2 percent (The Finest Hours) the box office took a hit this week – down 32.2 percent from last weekend, totaling $94.3 million. With the year-to-year also down 38 percent at $152 million – Spongebob SquarePants kept results boosted last year – theater owners and audiences are ready for Deadpool, Zoolander 2 and How to be Single this weekend.

All figures provided by Box Office Mojo.

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